Image Editing for eCommerce Store, Selling High-End Furniture
An Australian based eCommerce website selling high-end furniture by leading sellers and manufacturers.
Project Requirements:
Our client sold high-end designer furniture, proffering benefits of customisation. The premium and high value products were targeted to the upper layer of the marketplace. The client thus wanted his website to give the resonance of the kind of products it sells.
Project Requirements:
Our client sold high-end designer furniture, proffering benefits of customisation. The premium and high value products were targeted to the upper layer of the marketplace. The client thus wanted his website to give the resonance of the kind of products it sells.
As briefed, the appearance of the eCommerce store show exudes a touch of class and poise. And to convey such character, the product images uploaded on the website had to be top-notch and highly stimulative. Apart from the basic concept, the product images must accurately convey the design and highlight the important features to make its customer understand its speciality fully before buying.
The client acknowledged that some of the images were directly resourced from the manufacturers’ websites and thus have indifferent quality in terms of resolution, texture and colour. And some of the images were shot in-house but greatly lack the spirit of aestheticism. There were multiple issues such as jarred frames, distorted or poorly shown backgrounds, blurred product details, etc.
Our client wished to get rid of such poor visions to capture the premium products with cordon bleu product images.
Challenges Faced:
- The huge number of products asked for even more amount of product images in a period of two months. The tight deadline, a huge amount of work and without any compromising of quality was there as a bundle of challenges. This was one of the largest image editing projects undertaken by us in such a limited TAT.
- As it was about furniture, multiple perspectives play a pivotal role in bringing good sale. Multiple perspectives also demand a product shot in multiple angles to highlight each and every feature. Such demand had sometimes made the product images very inconsistent in terms of lighting and colour.
- Due to the same reason, some images were lacked sharpness, contrast and focus as well.
- Also, the backgrounds were a sharp display of multicolours which distracts the focus from the main product image.
- The size of the images was also a very big problem as either they were too big or too small. We had to correct them in a manner that all those can be easily uploaded on the website.
- The images also needed to be SEO compatible.
How We Provided Solution:
After grasping the crux of our client’s briefing, our team planned on how to strategically start the complete project. We began by sorting the product images by category and form teams to tackle individual categories. Other teams for made as per the aspects such as background adjusting, lighting, contrast, colour, etc. The product images were then grafted upon fresh, homogeneous backgrounds.
The photo optimisation team at eCommerce Catalog Solution extensively manoeuvred the shadow and highlight adjustment option on Photoshop to shove off the discrepancies. The clever image tag task in each product category had been done just accurately by our professionals, which helped them to gain ranks and more visibility.