Product Data Enrichment for eCommerce Website Selling Home Appliances And Kitchenware

A US-based eCommerce website selling high-end home appliances and kitchenware of reputed brands and manufacturers.

Project Requirements:

For more than 10 years, our client was selling an exhaustive range of large range of home appliances and kitchenware by some of the reputed manufacturers in the US. But since for some time, the client noticed a sudden decline in conversion rate and web traffic. The steep decline generated a lot of financial loss through his eCommerce Store. It turned out that only 0.8% of people visiting his eCommerce website were purchasing. An average conversion rate is 3% and the percentage the analytics showed for the website was shockingly low. 

Project Requirements:

For more than 10 years, our client was selling an exhaustive range of large range of home appliances and kitchenware by some of the reputed manufacturers in the US. But since for some time, the client noticed a sudden decline in conversion rate and web traffic. The steep decline generated a lot of financial loss through his eCommerce Store. It turned out that only 0.8% of people visiting his eCommerce website were purchasing. An average conversion rate is 3% and the percentage the analytics showed for the website was shockingly low. 

After a few days, the client soon began to realise the reasons: duplication of data, lapsing of sensitive information, gaps in product specifications. The integrity of the entire product data on the website was also seriously marred. Due to such impairs, the shoppers were not having much confidence in shopping on the client’s website. 

Challenges Faced:

• The conversion was already inside a great pothole and this made the recovery very urgent for the business owners. The eCommerce business had then already lost a lot of time and money. The business had to turn around as soon as possible. 
• The entire product data on the website was in dire need of product enrichment. From product attributes to product images and descriptions, almost every aspect of it required a quick touch of product enrichment.
• At that time, a vast range of domain expertise needed. Due to the amount and heterogeneity of the products on the website, an equally diverse spectrum of expertise in domains was needed to enrich the product data.
• The complexity of entire product categories and subcategories was huge. The categories were vast, and the complexity was equally intricate. 

How We Provided Solution:

Depending on the domain expertise, we divided our team to get to the roots of the problem and get solution more readily. We made three teams of Product Data Enrichment Services professionals. There was an additional team to assist and support (including research and get product attributes) the rest of the teams. Each team had to pass through a strict product data audit for their assigned category task. 

Our specialists quickly identified the loopholes in product data. After the identification, we expanded the abbreviations, erased all typos and made the units of different kinds of measurements the same throughout the website for easy understanding. Intensive care was taken for dynamic data such as prices, discounts, etc. We also provided excellent product enhancement to make them more persuasive to the customers’ eyes. Besides that, our writers crafted keyword rich and stimulating product descriptions and web content. The TAT of the project took quite less than the stipulated time and we had surpassed our client’s all quality expectations as well. After the product data enrichment, the conversion rate of his eCommerce website soared by 50%.