Requirement Of Product Descriptions & Reviews for A Large eCommerce Store
A Malaysian based eCommerce store that sells furniture, electronic goods, kitchenware, fashion apparels and other assorted products.
Project Requirements:
The client was offered to sell 50,000 (approx.) products on his eCommerce Store by the top brands. After uploading, the platform experienced a massive decline in page ranks. After analysing, it has been found that all product descriptions and product information were truly copied from the manufacturers’ websites. This was the reason behind the client’s heavy financial loss.
Project Requirements:
The client was offered to sell 50,000 (approx.) products on his eCommerce Store by the top brands. After uploading, the platform experienced a massive decline in page ranks. After analysing, it has been found that all product descriptions and product information were truly copied from the manufacturers’ websites. This was the reason behind the client’s heavy financial loss.
The client required a thorough review of all the product descriptions and to write SEO keyword-rich product descriptions and reviews for the individuals which were duplicates.
Challenged Faced:
- As this eCommerce store is not selling any product-specific but assorted items, the amount of research behind every task was just colossal.
- Reviewing, editing and writing product descriptions for 50,000 products was indeed strenuous as it required a lot of R&D by our SEO and content writing team.
- The huge eCommerce store run by strict deadlines and any kind of delay could have brought a huge financial loss.
- The language of the web content plays a pivotal role in page ranking and selling. Every product descriptions and web content had to be written in unique, persuasive and understandable language, which can help to convey complete information regarding the product to the customer and persuade him to buy it. The nuances of language were another challenge that our team faced because Australian English is a lot different from US or British English.
- Understanding the client’s specific needs of language tones and structure to use in descriptions. This required a lot of time and research in other competitive platforms.
- Understanding the products and their even small specification to write genuine and fresh product reviews.
How We Worked:
We analyse the brief for the final time and found that there are major four aspects of the project. Thus, we created four teams to deal with every aspect of the project on time. The first team reviewed the existing product descriptions and edited them accordingly. Another team was given a task to write unique product descriptions for those product pages, which were earlier blank. The third team was endowed with content editing to polish up the minor discrepancies.
To boost the work of our writers, we also created a team of language researchers who are well versed with Australian English implementations. Every single product description and review was carefully written along with rich SEO keywords. As per the domain expertise, the individual writer chose product categories to speed up the process.
The best part was that our team wrapped up the whole project before a week (of the deadline assigned). The original and intelligent crafting of fresh descriptions has not only improved the client’s website’s page rank but also improved the ROI.