Setting up an eCommerce business model isn’t that difficult as running them smoothly among your target customers. The owner needs to think:

•    What is the USP of your product or services (if you compare it with your competitors)?

•    Is it affordable?

•    Is your website attractive and visible at all crowded places (online & offline)?

•    Are you ready to compete with competent giants such as Amazon, Alibaba and etc.?

Understand your customer, analyse their shopping pattern and keep a hawk eye on your competitor’s flash market. After all this working positively and progressively towards bringing ROI, work on the below mentioned effective ways to boost your eCommerce sales instantly.

#1 Be Clear About the Shipping Costs

Think about what you will think as a customer!

What is the most compelling thing that bothers a customer from buying any product from your site? Of course, shipping cost and policies, the most intriguing part of any product based eCommerce business.   In a research, it has been shown that shoppers tend to buy a product from the websites which offer free shipping. Thus, this is the most basic fact which should be maintained by the eCommerce owners.

There are some tips and ideas which you can apply:

•    Set a minimum online purchasing cost which they have to spend after which free shipping is applied.

•    Take the average calculation and add up this to the product.

•    Cut short the margin and try to adjust it within the belt.

But during starting days, with bootstrapping strategy and low investment, adjusting the high shipping rates is very difficult. Even if you can’t adjust the cost, try to mention it clearly on the product page to display an honest image to your customer. Also, mention extra taxes if any. Sudden extra costs during the check can lead to cart abandonment.

#2: Simplify the Checkout Process

A long and complex checkout process can easily confuse your customer and can provoke him/her to abandon the cart on the spot.

Thus, it is very important to simplify the checkout process to boost eCommerce sales. Check out the simple procedure for easy checkouts:

A) Provide Guest Checkout

Make it easy for your guests as well and don’t push them to login or give complete details when they are ready to pay or buy online your product or service. Instead of asking them to register an account, provide them guest checkout option.

B) Apply Progress Indicator

Don’t leave them on blank and let them imagine the number of steps they have to clear to reach the payment gateway. Keep it clear by applying progress indicator on your website.

#3 Live Chat Support

There are multiple times when customers don’t understand some specifications of the product or service. Sometimes, they may have some doubts or questions for further clarification and this may lead to cart abandonment.

It would be better if you can provide the instant answer through online chat and/or call and/or email. And live chat support provides real-time help to your customers and can enhance their satisfaction level and their experience.

The biggest advantage of live chat support is – reducing the waiting time which may decrease the frequency of your sales. 

#4 Intensify the Sense of Security

Another biggest issue is your customer’s concern about payment security. This issue arises you’re your targeted customers do not trust your payment method or product quality issues and etc.

Reduce their doubts and build their trust for your website and business by providing them with a sense of security, subsequently, increasing e-commerce sales. You can thus, apply trust badges such as PayPal Trust Seal, Google Trusted Store badge, SiteLock security seal, Norton Security and etc.

#5 Personalized Shopping Experience

You need to advertise what may incite curiosity among the targeted customers. Don’t let them see what they don’t want to see or do not have any interest. This will only leave bankrupted without any return of investment.

Personalise their shopping experience according to their past purchasing habits and interests which will boost your sale instantaneously. Here are some ideas of personalisation:

A) Personalized Offers & Deals

People love to enjoy personalised coupons and the redeeming rate among the audience has been seen quite high. In a survey by Infosys, it has been noted that 62% of people favour personalized offers and deals. Personalisation encourages repeat purchases and increases e-commerce sales as well.

Throwing coupons or discounts to everyone will be non-beneficial and can lead to high loss. Thus, it is advised to give coupons, promotions or flash deals to your high-value customers for a better return.

B) Personalized Product Recommendations

Induce interest by showing them similar products or product recommendations. These recommendations will be based on their products to boost eCommerce sales.

Few product recommendations are:

•    Send an email about shopping cart abandonment.

•    Update your new services and products via emails to your customers as per their favourite categories.

•    Display recommendations as per their recent views or purchase

C) Personalization on Individual Needs

As per the unique needs of your targeted customers, customise your website’s display and recommend similar products on the page.

#6. Focus On Instagram

In 2017 November, Instagram reported having 25 million business profiles on the platform. With 2 million and still rolling amount of advertisers on Instagram provides a huge social platform among more than the 800 million active users.

This shows that Instagram has a high potential for eCommerce business. Here are quick tricks which have been seen on Instagram to boost sales:

•    Focus on business-related hashtags

•    Follow social influencers

•    Post highly enhanced picture of your brand or product

•    Maintain Instagram stories at the right times of the day when your targeted customers are more online

•    Organise contests or quizzes or giveaways for your customers

•    Show your products’ demos on stories or simple posts (user-generated content)

•    Organise Instagram shop for direct shopping

#7 Product Demonstrations

People love reading blogs, scam or fake or true stories of the products they are going to buy and many other related kinds of stuff on the internet. Build trust of your product among your targeted customers by making real using videos or product demonstration videos. People prefer watching videos more than reading blogs. It is quick, more reliable and easy to understand as well. More than 80% of the marketers and social media influencers and Vloggers use videos as their primary marketing tool.