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Amazon is the biggest eCommerce platform; not only for customers or buyers but a great pool for sellers & merchants as well. The platform has provided every essential feature to sell to the sellers but sometimes, selling on Amazon can be tricky. Many seller or merchants choose to outsource Amazon product listing services, product data entry services and etc. The main motto of outsourcing is to strengthen the roots of Amazon SEO.
If Amazon SEO is strategized properly by the experts, it has the ability to shoot your business to new heights. If you are still wondering, why your latest product with exciting price & offer is not showing on Page 1, the lack of Amazon SEO must be the reason.
There can be 3 reasons why your product is not showing on Page 1:
· New Product – Amazon prefers the products with magnetising sales history.
· Irrelevant Price – Amazon proffers a competitive stage for the sellers. The most common point is without promotions and keyword optimisations, the only lowest priced product will show up on Page 1.
· Un-optimized Listing Page – Companies outsource Amazon product listing services to be found on the first page results in the specific keywords.
AMAZON SEO BOOSTS SELLING SPEED ON AMAZON
Many shoppers used to avoid clicking sponsored ads automatically due to a phenomenon called Banner Blindness.
Thus many entrepreneurs and successful marketers avoid that shortcut and instead seek help from strong Amazon SEO. People have been observed to trust organic results that appear on Page 1 in search engines. They also know that Amazon also shows the most relevant products for each keyword search on Page 1.
Amazon SEO can bring you more sales organically and without investing in advertisements or sponsored ads. You can also use PPC campaigns in which your product will be showed twice on the same page, increasing the chance of getting high clicks and sales.
USE AMAZON SEO TO PROMOTE PRODUCTS TO PAGE 1
Listing Optimization – Amazon product listing services include adding of the most relevant keywords to the listing page, creation of SEO manifested title, first bullet and product descriptions.
Eye competitor’s listings – In product data entry services, specialists keep a keen eye on your competitors and adapt the relevant methods to be on Page 1. Also, they notice the price changes, keyword changes and etc.
Keyword Promotions – The experts promote long-tail keywords including the main keyword. When the product appears on Page 1 for long-tail keywords, the main keyword also gets boosted.
PPC – Exact phrases + main keyword + long-tail keywords can help your Amazon SEO and maximise the sale.
Google SEO – It is also important to promote your product on other search engines apart from Amazon itself. Write high quality, original content for your products outside of Amazon and refer it to your listing page.